SEO Tip “Long Tail Titles + Content”

In highly competitive markets, generic title tags just don’t get it done anymore, although title tags can be one of the more important elements that the Search Engines look at to identify and categorize your page.

End-users are becoming more and more knowledgeable about how search engines work; The more descriptive words they use, the more likely they are to get the results that they are looking for. What this means is that last year the key phrase for company “A” was Debt Help.

This year their top keyword phrase is Get Debt Free. I don’t know why, maybe there is a major company out there doing debt consolidation ad campaigns that have “coined” this phrase to make it more memorable than debt help. Who knows? The point is that they are using a completely different search phrase, and the phrase is 3 words rather than 2 words.

Generally speaking, “the lower number of words the better”, has been the overall suggested recommendation to target because human nature is the path of least resistance. To a point it still is, but the people using longer phrases (based on my analytics), know what they are looking for, because they convert at a significantly higher rate.

Once I have identified these phrases I start building additional pages, or even microsites (for purposes of A/B, funnel, and conversion testing) and I target the 3, 4, 5 or even 6 word long tail phrases. Use these longer keyword phrases within your content as well. If possible, replace enough of the current keywords with the long-tail keywords. (If you do not build separate pages)

If you are in a highly competitive market, this could be the answer that you are looking for to attract the middle 40-80% target audience that you are looking for, plus get great conversion rates. Just be sure to create well structured “call to actions” in the page.